Welcome to the Social Marketing Noise blog. This is our first blog post on our new site so we thought it would make sense for us to tell you a little bit about our background and passion as it relates to Social Marketing.
Social Marketing Noise was formed in late 2011 by a group of entrepreneurs and business owners who got frustrated with all the “noise” related to internet marketing, social media, etc. As small business owners, we all believed in the power of the internet for marketing and the fact that inbound and social marketing is the future of marketing. However, as we tried to implement social and inbound marketing we ran into a myriad of technologies, bad advice, “things we must do” (even though no one could tell us why), and unworkable strategies that collectively became “noise”. We knew that in order to be successful we needed to get past the noise and come up with a simple yet effective way to tackle and be successful with social marketing. We also knew that if we found the right ways to be successful, we needed to share what we have learned (and are learning) with other entrepreneurs and business owners and coach them through their own social marketing implementation.
So we here are nine months later after doing boatloads of research, lots of testing, and successfully building out a process for creating a social marketing strategy (which we call a Digital Strategy) and are close to launch. By no means are we done with our research and testing as the landscape keeps changing all of the time, but we have reached a point that we believe any business large or small, can follow our Digital Strategy Coach process and end up with a social marketing strategy that can be successfully implemented.
So what is Digital Strategy Coach about and how does it work? Digital Strategy Coach is an online, virtual training and coaching program that consists of two parts. The first part is composed of 8 modules, each of which contain a video-based training session and a series of workbooks/worksheets that are used with that session. As you move step by step through each module you will be defining a digital strategy that makes sense for your business that you understand and can explain to others. You will know what is important and what is not important and what will be required to implement your strategy. Most importantly you will have confidence in what you are doing and why it will work for you.
In the second part of the program we will help you actually implement your digital strategy. This will be facilitated using our comprehensive library of “how to” videos and workbooks combined with weekly online coaching webinars where our team will answer questions and address issues that come up. If you need personal assistance we will also be able to help and are building a network of certified Digital Strategy Coach resources around the country and soon internationally.
We look forward to working with you and your company on the creation and implementation of a highly successful digital strategy. Also, please subscribe to our blog and our social media channels and we will keep you up to date as we set out to SILENCE the social marketing noise!